Initiate the brand with a 1st "mono product" which would be:
"A free hand accessory, containing and organized, light as a second skin,
innovative in its function: pockets ready to wear! Accessories from
Concentrate, have a different product proposition to emerge from "magma"
This is the product that will start the story and must ensure success and
The product must be simple and true.
Always on the go?
Treasure your essentials.
Minimalist organizer pockets.
MLS-Move Light & Safe